The company, which hit the Indian market in 2001 with its scooter model Activa, said it took 15 years for it to touch the first 35 lakh cumulative sales mark in north India — comprising Jammu & Kashmir, Ladakh, Rajasthan, Punjab, Haryana, Himachal Pradesh, Delhi and Chandigarh — but doubled it in just 5 years.
Commenting on the milestone, HMSI Director – Sales & Marketing Yadvinder Singh Guleria said the company’s first factory became operational in north, in Haryana in 2001. With increasing demand, the second factory was also added in north region, in Rajasthan.
“As Honda is set to begin its 3rd decade in India, north region shall continue to remain our focus,” he said.
Honda will further strengthen its leadership in the scooter segment with the Activa brand, Guleria said adding the company is also bringing a ‘quiet revolution’ with its new BS-VI motorcycle line-up.
As part of its commitment to the north region, HMSI said it also undertook CSR initiatives in areas of rural education, women empowerment, healthcare, road safety education and community development, benefitting over 9 lakh people.